SUNNY CULTURE - WHOLEFOODS
Content Live By: 1 Week From Campaign Selection
Campaign Requirements
1 Post, 2-3 stories (tagging @sunnyculture)
About SUNNY CULTURE
Sunny Culture is a refreshing beverage fermented with living water kefir culture and infused with organic whole ingredients. Our mission is to share gut health through our living products and champion the wellness lifestyle.
Creative Brief
We want to work with people who are all about their personal health and wellness. People who understand the importance of gut health!
CAMPAIGN REQUIREMENTS
1 Instagram post
PRODUCT/COMPENSATION DETAILS
All accepted creators will receive the below items:
< 5K: $10 and case of 6 bottles
5K - 9.9K: $15, case of 6 bottles, and choice of one Sunny merch item
10K - 19.9K: $20, case of 6 bottles, and two Sunny merch items
20K+ : $25, case of 6 bottles, and two Sunny merch Items
PRODUCT PICK UP (MUST BE ABLE TO RETRIEVE):
2/22 - Saturday Morning Market in St Pete, 9-2 pm
2/29 - Saturday Morning Market in St Pete, 9-2 pm
CONTENT REQUIREMENTS
DOs
Do take photos somewhere bright and sunny in St. Pete FL or Tampa Bay
Do consider taking photos at or outside of Rollin Oats or Whole Foods!
Do include at least 2 images on your posts (wide shot with you in it, then swipe for detail shot of product)
Do incorporate a light and airy yet simple and modern vibe
Do send photos with a clean composition, not overly cluttered or busy
DON'Ts
Do not OVERLY edit image and do not apply filters
Do not send photos that are too high contrast or overly saturated with bright colors
Do not send photos with a dark, or edgy vibe
CAPTION REQUIREMENTS
Share with your followers that:
For the ENTIRE month of February, Sunny Culture products will be 2 for $7 at Rollin Oats!
For the ENTIRE month of March, Sunny Culture products will be 2 for $7 at Whole Foods Market!
Include at least one of the below:
Be positive, be you! We would love to see the participants in the photo with our product.
That “healthy” can be affordable, taste good, and feel good too.
Get a dose of delicious probiotics with Sunny. Water Kefir is a “mother culture” that consists of beneficial bacteria & yeast that ferments in water to create a probiotic beverage.
Include @SunnyCulture and #DrinkSunny #LiveSunny
In 1st comment: #drinksunny #livesunny #tampawellness #StPeteFL #TampaFL #socialcuration )
Location Tag on Post:
Whole Foods Market: 1548 N Dale Mabry Hwy, Tampa, FL 33607
Rollin’ Oats: 2842 Dr M.L.K. Jr St N, St. Petersburg, FL 33704
Hashtags / @Mentions
Tag in photo: @SunnyCulture @SocialCuration
Sample Content
Content Rights
Brand & Social Curation has rights to the content across digital channels.
Terms and Conditions
All accepted creators must adhere to all campaign requirements and campaign timeline in order to be considered for future collaborations. Sunny Culture has full rights to all images submitted to this campaign across all digital channels including but not limited to website, social media, email marketing, and digital advertising.